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Digital Marketing Basics

Instructor Image Domain Expert
5 Lessons
5 months
Free

Digital Marketing Basics

Instructor Image Domain Expert
5 Lessons
5 months
Free
Course Materials Introduction

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing process broadly involves the following steps:

  • Research
  • Plan and Strategize
  • Implement
  • Measure and Audit
  • Optimize

Course Material can be downloaded from here.

Lessons

Search Engine Optimization
3 Topics
  • What is SEO and How does it Work?
  • 7 SEO Tips & Tricks That Actually Work
  • Keyword Research
Social Media Marketing
2 Topics
  • What is Social Media Marketing?
  • Social Media Marketing Strategy
Pay-per-click Advertising
2 Topics
  • PPC Introduction
  • Psychology of Search
Email Marketing
2 Topics
  • What is Email Marketing?
  • Email Marketing Automation
Content Marketing
2 Topics
  • What is Content Marketing?
  • Content Marketing Strategy
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