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Product Management Basics

Instructor Image Domain Expert
5 Lessons
3 months
Free

Product Management Basics

Instructor Image Domain Expert
5 Lessons
3 months
Free
Course Materials Introduction

Product management is an interdisciplinary role that reaches across teams to plan, design, and continuously bring better products to the market. Product managers are responsible for setting a product vision, defining a product strategy, and developing a roadmap that meets both company goals and user needs.

Course Material can be downloaded from here. 

Lessons

Introduction to Product Management
2 Topics
  • What is a Product Manager?
  • Difference between Product and Project Management
Introduction to Product Development
2 Topics
  • Product Lifecycle
  • Product Development Process
Ideas and User Needs
2 Topics
  • User Need Statements in Design Thinking
  • Users vs. Customers
Competitive and Market Analysis
2 Topics
  • How to Estimate the Market Size?
  • Identifying your Competitors
Customer Development
2 Topics
  • What is Customer Development?
  • User Interviews
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